<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Two17 Marketing]]></title><description><![CDATA[Two17 Marketing offers branding, traditional and digital marketing services & products for businesses wanting to improve their online reach & brand.]]></description><link>https://www.two17.co/journal</link><generator>RSS for Node</generator><lastBuildDate>Wed, 14 Oct 2026 07:04:12 GMT</lastBuildDate><atom:link href="https://www.two17.co/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Instagram and Pinterest SEO in 2026: Stop Chasing Hashtags, Start Writing Keywords]]></title><description><![CDATA[Hashtags aren't doing the heavy lifting anymore. Here's how Instagram and Pinterest are rewarding keyword-rich content in 2026, and what to change in your captions, titles, and descriptions.]]></description><link>https://www.two17.co/post/instagram-pinterest-seo-2026</link><guid isPermaLink="false">6aa9355d041e0dc07011bc76</guid><category><![CDATA[SEO]]></category><category><![CDATA[Social]]></category><pubDate>Mon, 21 Sep 2026 12:52:41 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/008282_829dfa4f6a414dff875cc762f96c8e62~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Ally Brooks </dc:creator></item><item><title><![CDATA[Customer Loyalty Marketing in 2026: Give Your Biggest Fans a Dedicated Space]]></title><description><![CDATA[A look at how brands like Nike, Adidas, and a leading women's football retailer are moving from one-size-fits-all loyalty programs to dedicated spaces for their most engaged customers, and what that shift means for restaurants, hospitality, coaching, and property management.]]></description><link>https://www.two17.co/post/customer-loyalty-marketing</link><guid isPermaLink="false">6aa958225d7abe45cdd4ffe6</guid><category><![CDATA[Marketing Tips]]></category><pubDate>Mon, 21 Sep 2026 12:51:47 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/008282_37ed8dde20fa4135ab7f3dd0e154b6b5~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Ally Brooks </dc:creator></item><item><title><![CDATA[Is Instagram Plus Worth It for Your Business?]]></title><description><![CDATA[Meta's new Instagram Plus subscription promises premium Story and profile tools for $3.99 a month. Our team tested it firsthand to find out which features are actually worth it for businesses.]]></description><link>https://www.two17.co/post/is-instagram-plus-worth-it-for-business</link><guid isPermaLink="false">6a749cd4f845350cb2a83473</guid><category><![CDATA[Social]]></category><pubDate>Thu, 06 Aug 2026 14:56:32 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/008282_8cb13e34d2c74fe2b08f2a2569c72d0f~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Ally Brooks </dc:creator></item><item><title><![CDATA[Real-Time Marketing: How to Show Up Inside the Moments Your Audience Is Already In]]></title><description><![CDATA[The brands earning attention in 2026 aren't the ones with the biggest budgets, they're the ones with the best timing. Here's what real-time marketing looks like in practice and how to build it into your strategy.]]></description><link>https://www.two17.co/post/real-time-marketing-show-up-in-the-moment</link><guid isPermaLink="false">6a7494a7cc18b1150270b36b</guid><category><![CDATA[Marketing Tips]]></category><pubDate>Thu, 06 Aug 2026 14:35:46 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/008282_1b25e01dac334c4ca2bdc17ca71b737e~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Ally Brooks </dc:creator></item><item><title><![CDATA[Quiet Marketing: Why Doing Less Is Becoming the Smartest Strategy for Small Businesses]]></title><description><![CDATA[After a decade of more, more, more, something is shifting. Consumers are paying a premium for less. Here is what the quiet tech trend can teach your small business about smarter marketing in 2026.]]></description><link>https://www.two17.co/post/quiet-marketing-why-doing-less-is-the-smartest-strategy</link><guid isPermaLink="false">6a4251f951416e35e782d2cd</guid><category><![CDATA[Marketing Tips]]></category><category><![CDATA[Content & Experience]]></category><pubDate>Thu, 09 Jul 2026 12:36:11 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/50fc23_bb369897e724451f885013bfcd452e5c~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Ally Brooks </dc:creator></item><item><title><![CDATA[Occasion-Based Marketing: Why Your Customers Think in Moments, Not Categories]]></title><description><![CDATA[Your customers don't think in service categories. They think in moments. Here's what three June 2026 brand launches can teach any small business about organizing their marketing around what their clients are actually trying to do.]]></description><link>https://www.two17.co/post/occasion-based-marketing-customers-think-in-moments</link><guid isPermaLink="false">6a427d3345fef714ad464764</guid><category><![CDATA[Marketing Tips]]></category><category><![CDATA[Content & Experience]]></category><pubDate>Thu, 09 Jul 2026 12:36:05 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/50fc23_c02b6ec56c134eb2ae5d04d72e8718fe~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Ally Brooks </dc:creator></item><item><title><![CDATA[Contextual Marketing: The Right Message at the Right Time]]></title><description><![CDATA[Most businesses push the same message to everyone. Contextual marketing changes that. Here's what AI billboards in Buenos Aires can teach your small business about smarter marketing in 2026.]]></description><link>https://www.two17.co/post/contextual-marketing-right-message-right-time</link><guid isPermaLink="false">6a2447bf19540500021091ef</guid><category><![CDATA[Marketing Tips]]></category><category><![CDATA[Advertising]]></category><pubDate>Tue, 16 Jun 2026 10:02:42 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/50fc23_2fbd3d179b0e4e8ba16cc7e46d8fe22a~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Ally Brooks </dc:creator></item><item><title><![CDATA[Website Accessibility: Is Your Site Actually Built for Everyone?]]></title><description><![CDATA[Website accessibility is the practice of designing and building your website so that every person, regardless of ability, device, or circumstance, can use it. An accessible website removes barriers for people with visual, auditory, cognitive, or physical differences and ensures your content reaches the widest possible audience. For businesses, website accessibility is not just a legal consideration. It is a competitive one. A beauty brand in Indonesia recently did something the tech world had...]]></description><link>https://www.two17.co/post/website-accessibility-is-your-site-built-for-everyone</link><guid isPermaLink="false">6a241e581a907a1704eaf58d</guid><category><![CDATA[Website]]></category><category><![CDATA[SEO]]></category><pubDate>Tue, 16 Jun 2026 10:02:28 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/50fc23_4ca81427895d478ba9e4a256fec4e3d0~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Ally Brooks </dc:creator></item><item><title><![CDATA[Is Your Website Ready for AI Search? Here's What It Takes in 2026.]]></title><description><![CDATA[AI search has changed how customers find local businesses. Here's what an AI-ready website actually looks like and the three layers of SEO every business needs in 2026.]]></description><link>https://www.two17.co/post/is-your-website-ready-for-ai-search</link><guid isPermaLink="false">6a05b9c61bb9f0ba8d78b67a</guid><category><![CDATA[SEO]]></category><category><![CDATA[Marketing Tips]]></category><pubDate>Mon, 18 May 2026 13:06:30 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/50fc23_64ec0ea817e44a8391079235c024623c~mv2.jpg/v1/fit/w_1000,h_810,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Heather Swann</dc:creator></item><item><title><![CDATA[Paid Ads 101: What You Need Before You Spend $1 on Paid Ads]]></title><description><![CDATA[Paid advertising works best when the foundation is right. Most ad campaigns don't fail because of bad targeting. They fail because...]]></description><link>https://www.two17.co/post/what-you-need-before-you-spend-on-paid-ads</link><guid isPermaLink="false">6a059ea8618ba4517401615c</guid><category><![CDATA[Advertising]]></category><category><![CDATA[Marketing Tips]]></category><pubDate>Fri, 15 May 2026 13:07:24 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/50fc23_3c50ec7181d24cba8a1a622b030f1f40~mv2.jpg/v1/fit/w_1000,h_864,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Michelle Castillo</dc:creator></item><item><title><![CDATA[Marketing Budget Myths: What to Invest in Before 2026]]></title><description><![CDATA[Let’s clear the fog and talk about what to prioritize (and what to rethink) as you plan for 2026....]]></description><link>https://www.two17.co/post/marketing-budget-myths-what-to-invest-in-before-2026</link><guid isPermaLink="false">68bf5466fa139c3c205ee74f</guid><category><![CDATA[Marketing Tips]]></category><category><![CDATA[Advertising]]></category><pubDate>Thu, 23 Oct 2025 18:17:07 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/86f0f2_d3e961e50b73418384887ddd06d0383b~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Mackenzie Foster</dc:creator></item><item><title><![CDATA[The Psychology of Attention: Why Your Audience Scrolls Past]]></title><description><![CDATA[The truth is, marketing isn’t just about creativity or timing, it’s about psychology.]]></description><link>https://www.two17.co/post/the-psychology-of-attention-why-your-audience-scrolls-past</link><guid isPermaLink="false">68bf5314f2b287367acdd83c</guid><category><![CDATA[Marketing Tips]]></category><category><![CDATA[Social]]></category><category><![CDATA[Advertising]]></category><pubDate>Fri, 03 Oct 2025 18:17:02 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/86f0f2_7b43d95df7ef483c9832cdba60ec9817~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Mackenzie Foster</dc:creator></item><item><title><![CDATA[Why Q4 Starts in September: How to Prep Your Marketing Before the Holiday Rush]]></title><description><![CDATA[September isn’t just pumpkin spice and back-to-school supplies. For businesses, it’s the unofficial kickoff to Q4!]]></description><link>https://www.two17.co/post/why-q4-starts-in-september-how-to-prep-your-marketing-before-the-holiday-rush</link><guid isPermaLink="false">68ade59c6e26accbc6cd1c98</guid><category><![CDATA[Marketing Tips]]></category><pubDate>Fri, 26 Sep 2025 18:17:12 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/86f0f2_51393f96d0894b3183868c46d839d475~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Mackenzie Foster</dc:creator></item><item><title><![CDATA[The 5 P's That Make Your Brand Unforgettable]]></title><description><![CDATA[The Five P's framework simplifies how you think about your business identity and helps ensure your messaging actually lands with the people you’re trying to reach, in a unique way that's authentic to your business!]]></description><link>https://www.two17.co/post/the-5-p-s-that-make-your-brand-unforgettable</link><guid isPermaLink="false">68758ddd0be91a1929ec4a4c</guid><category><![CDATA[Getting Started]]></category><category><![CDATA[Marketing Tips]]></category><category><![CDATA[Content & Experience]]></category><pubDate>Thu, 25 Sep 2025 15:43:19 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/86f0f2_bda2b317f8f44497b8ae1efa9857491f~mv2.jpg/v1/fit/w_1000,h_986,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Mackenzie Foster</dc:creator></item><item><title><![CDATA[Instagram is Now SEO-Friendly: Here’s What That Means For Your Business]]></title><description><![CDATA[The world of social media and search engine optimization (SEO) just got a major upgrade- let's talk about it!]]></description><link>https://www.two17.co/post/instagram-is-now-seo-friendly-here-s-what-that-means-for-your-business</link><guid isPermaLink="false">68757181e7aaf23c10356244</guid><category><![CDATA[SEO]]></category><category><![CDATA[Social]]></category><pubDate>Fri, 15 Aug 2025 15:02:09 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/86f0f2_1700b3e1ef0d4147af3e18987b2abc56~mv2.jpg/v1/fit/w_1000,h_605,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Mackenzie Foster</dc:creator></item><item><title><![CDATA[7 Steps to Plan Your Content (and Finally Stop Scrambling)!]]></title><description><![CDATA[Content creation can be *a lot*. Between coming up with ideas, designing graphics, filming, editing, and remembering what hashtag you used last time… it’s easy to burn out. But it doesn’t have to be that way...]]></description><link>https://www.two17.co/post/7-steps-to-plan-your-content-and-finally-stop-scrambling</link><guid isPermaLink="false">68084f89ff81433b46ed5467</guid><category><![CDATA[Social]]></category><category><![CDATA[Content & Experience]]></category><category><![CDATA[Getting Started]]></category><pubDate>Fri, 16 May 2025 19:38:53 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/86f0f2_c190f856aa5948f887fca51d8cb39aaf~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Mackenzie Foster</dc:creator></item><item><title><![CDATA[Small Copy Tweaks, Big Marketing Wins: 5 Copywriting Swaps That Convert]]></title><description><![CDATA[Good copywriting builds trust, sparks curiosity, and clearly shows your audience why you’re the one who can help them. When done right, it makes your message stick, your value clear, and your brand unforgettable...]]></description><link>https://www.two17.co/post/small-copy-tweaks-big-marketing-wins-5-copywriting-swaps-that-convert</link><guid isPermaLink="false">680838a2765eb353ed5a8b5f</guid><category><![CDATA[Social]]></category><category><![CDATA[Content & Experience]]></category><pubDate>Mon, 12 May 2025 16:27:37 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/nsplsh_387e0b18a6034be1afb4200696fc5c38~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Mackenzie Foster</dc:creator></item><item><title><![CDATA[Evaluating Wix vs. WordPress: The Pros + Cons of Each Platform for Your Website Needs]]></title><description><![CDATA[This blog evaluation will help you understand the pros and cons of Wix and WordPress, assisting you in making an informed decision for your website!]]></description><link>https://www.two17.co/post/evaluating-wix-vs-wordpress-the-pros-and-cons-of-each-platform-for-your-website-needs</link><guid isPermaLink="false">680163af4519164d343717c8</guid><category><![CDATA[Website]]></category><category><![CDATA[Marketing Tips]]></category><category><![CDATA[Getting Started]]></category><pubDate>Mon, 12 May 2025 16:25:59 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/008282_366a38c053f442d3809278cebc74bae2~mv2.png/v1/fit/w_1000,h_768,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Mackenzie Foster</dc:creator></item><item><title><![CDATA[Building Your Brand Kit on Canva (Step-by-Step) and Why We Swear By It!]]></title><description><![CDATA[Having a clear, cohesive look for your business doesn’t just look good… it builds trust, recognition, and credibility across every platform. That’s where Canva comes in.]]></description><link>https://www.two17.co/post/building-your-brand-kit-on-canva-step-by-step-and-why-we-swear-by-it</link><guid isPermaLink="false">6808483f765eb353ed5ac89e</guid><category><![CDATA[Social]]></category><category><![CDATA[Marketing Tips]]></category><category><![CDATA[Getting Started]]></category><category><![CDATA[Content & Experience]]></category><pubDate>Mon, 12 May 2025 16:21:23 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/86f0f2_2d07db4eacfa4fb2abfe9396abff6e78~mv2.jpeg/v1/fit/w_225,h_225,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Christie Fleck Privette</dc:creator></item><item><title><![CDATA[Stronger CTAs, Stronger Results: Power Words to Boost Your Conversions!]]></title><description><![CDATA[If your audience isn’t clicking, it might not be your offer- it might just be your call to action...]]></description><link>https://www.two17.co/post/stronger-ctas-stronger-results-power-words-to-boost-your-conversions</link><guid isPermaLink="false">68084bf7765eb353ed5ad622</guid><category><![CDATA[Marketing Tips]]></category><category><![CDATA[Social]]></category><category><![CDATA[Advertising]]></category><pubDate>Mon, 12 May 2025 16:19:39 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/86f0f2_c76a61e53f5c4b47a42a428e38678051~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Mackenzie Foster</dc:creator></item></channel></rss>