<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Two17 Marketing]]></title><description><![CDATA[Two17 Marketing offers branding, traditional and digital marketing services & products for businesses wanting to improve their online reach & brand.]]></description><link>https://www.two17.co/journal</link><generator>RSS for Node</generator><lastBuildDate>Tue, 09 Jun 2026 20:43:27 GMT</lastBuildDate><atom:link href="https://www.two17.co/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Is Your Website Ready for AI Search? Here's What It Takes in 2026.]]></title><description><![CDATA[AI search has changed how customers find local businesses. Here's what an AI-ready website actually looks like and the three layers of SEO every business needs in 2026.]]></description><link>https://www.two17.co/post/is-your-website-ready-for-ai-search</link><guid isPermaLink="false">6a05b9c61bb9f0ba8d78b67a</guid><category><![CDATA[SEO]]></category><category><![CDATA[Marketing Tips]]></category><pubDate>Mon, 18 May 2026 13:06:30 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/50fc23_64ec0ea817e44a8391079235c024623c~mv2.jpg/v1/fit/w_1000,h_810,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Heather Swann</dc:creator></item><item><title><![CDATA[Paid Ads 101: What You Need Before You Spend $1 on Paid Ads]]></title><description><![CDATA[Paid advertising works best when the foundation is right. Most ad campaigns don't fail because of bad targeting. They fail because...]]></description><link>https://www.two17.co/post/what-you-need-before-you-spend-on-paid-ads</link><guid isPermaLink="false">6a059ea8618ba4517401615c</guid><category><![CDATA[Advertising]]></category><category><![CDATA[Marketing Tips]]></category><pubDate>Fri, 15 May 2026 13:07:24 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/50fc23_3c50ec7181d24cba8a1a622b030f1f40~mv2.jpg/v1/fit/w_1000,h_864,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Michelle Castillo</dc:creator></item><item><title><![CDATA[Marketing Budget Myths: What to Invest in Before 2026]]></title><description><![CDATA[Let’s clear the fog and talk about what to prioritize (and what to rethink) as you plan for 2026....]]></description><link>https://www.two17.co/post/marketing-budget-myths-what-to-invest-in-before-2026</link><guid isPermaLink="false">68bf5466fa139c3c205ee74f</guid><category><![CDATA[Marketing Tips]]></category><category><![CDATA[Advertising]]></category><pubDate>Thu, 23 Oct 2025 18:17:07 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/86f0f2_d3e961e50b73418384887ddd06d0383b~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Mackenzie Foster</dc:creator></item><item><title><![CDATA[The Psychology of Attention: Why Your Audience Scrolls Past]]></title><description><![CDATA[The truth is, marketing isn’t just about creativity or timing, it’s about psychology.]]></description><link>https://www.two17.co/post/the-psychology-of-attention-why-your-audience-scrolls-past</link><guid isPermaLink="false">68bf5314f2b287367acdd83c</guid><category><![CDATA[Marketing Tips]]></category><category><![CDATA[Social]]></category><category><![CDATA[Advertising]]></category><pubDate>Fri, 03 Oct 2025 18:17:02 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/86f0f2_7b43d95df7ef483c9832cdba60ec9817~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Mackenzie Foster</dc:creator></item><item><title><![CDATA[Why Q4 Starts in September: How to Prep Your Marketing Before the Holiday Rush]]></title><description><![CDATA[September isn’t just pumpkin spice and back-to-school supplies. For businesses, it’s the unofficial kickoff to Q4!]]></description><link>https://www.two17.co/post/why-q4-starts-in-september-how-to-prep-your-marketing-before-the-holiday-rush</link><guid isPermaLink="false">68ade59c6e26accbc6cd1c98</guid><category><![CDATA[Marketing Tips]]></category><pubDate>Fri, 26 Sep 2025 18:17:12 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/86f0f2_51393f96d0894b3183868c46d839d475~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Mackenzie Foster</dc:creator></item><item><title><![CDATA[The 5 P's That Make Your Brand Unforgettable]]></title><description><![CDATA[The Five P's framework simplifies how you think about your business identity and helps ensure your messaging actually lands with the people you’re trying to reach, in a unique way that's authentic to your business!]]></description><link>https://www.two17.co/post/the-5-p-s-that-make-your-brand-unforgettable</link><guid isPermaLink="false">68758ddd0be91a1929ec4a4c</guid><category><![CDATA[Getting Started]]></category><category><![CDATA[Marketing Tips]]></category><category><![CDATA[Content & Experience]]></category><pubDate>Thu, 25 Sep 2025 15:43:19 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/86f0f2_bda2b317f8f44497b8ae1efa9857491f~mv2.jpg/v1/fit/w_1000,h_986,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Mackenzie Foster</dc:creator></item><item><title><![CDATA[Instagram is Now SEO-Friendly: Here’s What That Means For Your Business]]></title><description><![CDATA[The world of social media and search engine optimization (SEO) just got a major upgrade- let's talk about it!]]></description><link>https://www.two17.co/post/instagram-is-now-seo-friendly-here-s-what-that-means-for-your-business</link><guid isPermaLink="false">68757181e7aaf23c10356244</guid><category><![CDATA[SEO]]></category><category><![CDATA[Social]]></category><pubDate>Fri, 15 Aug 2025 15:02:09 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/86f0f2_1700b3e1ef0d4147af3e18987b2abc56~mv2.jpg/v1/fit/w_1000,h_605,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Mackenzie Foster</dc:creator></item><item><title><![CDATA[7 Steps to Plan Your Content (and Finally Stop Scrambling)!]]></title><description><![CDATA[Content creation can be *a lot*. Between coming up with ideas, designing graphics, filming, editing, and remembering what hashtag you used last time… it’s easy to burn out. But it doesn’t have to be that way...]]></description><link>https://www.two17.co/post/7-steps-to-plan-your-content-and-finally-stop-scrambling</link><guid isPermaLink="false">68084f89ff81433b46ed5467</guid><category><![CDATA[Social]]></category><category><![CDATA[Content & Experience]]></category><category><![CDATA[Getting Started]]></category><pubDate>Fri, 16 May 2025 19:38:53 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/86f0f2_c190f856aa5948f887fca51d8cb39aaf~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Mackenzie Foster</dc:creator></item><item><title><![CDATA[Small Copy Tweaks, Big Marketing Wins: 5 Copywriting Swaps That Convert]]></title><description><![CDATA[Good copywriting builds trust, sparks curiosity, and clearly shows your audience why you’re the one who can help them. When done right, it makes your message stick, your value clear, and your brand unforgettable...]]></description><link>https://www.two17.co/post/small-copy-tweaks-big-marketing-wins-5-copywriting-swaps-that-convert</link><guid isPermaLink="false">680838a2765eb353ed5a8b5f</guid><category><![CDATA[Social]]></category><category><![CDATA[Content & Experience]]></category><pubDate>Mon, 12 May 2025 16:27:37 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/nsplsh_387e0b18a6034be1afb4200696fc5c38~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Mackenzie Foster</dc:creator></item><item><title><![CDATA[Evaluating Wix vs. WordPress: The Pros + Cons of Each Platform for Your Website Needs]]></title><description><![CDATA[This blog evaluation will help you understand the pros and cons of Wix and WordPress, assisting you in making an informed decision for your website!]]></description><link>https://www.two17.co/post/evaluating-wix-vs-wordpress-the-pros-and-cons-of-each-platform-for-your-website-needs</link><guid isPermaLink="false">680163af4519164d343717c8</guid><category><![CDATA[Website]]></category><category><![CDATA[Marketing Tips]]></category><category><![CDATA[Getting Started]]></category><pubDate>Mon, 12 May 2025 16:25:59 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/008282_366a38c053f442d3809278cebc74bae2~mv2.png/v1/fit/w_1000,h_768,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Mackenzie Foster</dc:creator></item><item><title><![CDATA[Building Your Brand Kit on Canva (Step-by-Step) and Why We Swear By It!]]></title><description><![CDATA[Having a clear, cohesive look for your business doesn’t just look good… it builds trust, recognition, and credibility across every platform. That’s where Canva comes in.]]></description><link>https://www.two17.co/post/building-your-brand-kit-on-canva-step-by-step-and-why-we-swear-by-it</link><guid isPermaLink="false">6808483f765eb353ed5ac89e</guid><category><![CDATA[Social]]></category><category><![CDATA[Marketing Tips]]></category><category><![CDATA[Getting Started]]></category><category><![CDATA[Content & Experience]]></category><pubDate>Mon, 12 May 2025 16:21:23 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/86f0f2_2d07db4eacfa4fb2abfe9396abff6e78~mv2.jpeg/v1/fit/w_225,h_225,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Christie Fleck Privette</dc:creator></item><item><title><![CDATA[Stronger CTAs, Stronger Results: Power Words to Boost Your Conversions!]]></title><description><![CDATA[If your audience isn’t clicking, it might not be your offer- it might just be your call to action...]]></description><link>https://www.two17.co/post/stronger-ctas-stronger-results-power-words-to-boost-your-conversions</link><guid isPermaLink="false">68084bf7765eb353ed5ad622</guid><category><![CDATA[Marketing Tips]]></category><category><![CDATA[Social]]></category><category><![CDATA[Advertising]]></category><pubDate>Mon, 12 May 2025 16:19:39 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/86f0f2_c76a61e53f5c4b47a42a428e38678051~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Mackenzie Foster</dc:creator></item><item><title><![CDATA[Copyright Online and Fair Use in Social Media]]></title><description><![CDATA[Protect your business and respect content creators—learn the essentials of copyright law and fair use in the digital age.]]></description><link>https://www.two17.co/post/copyright-online-and-fair-use-in-social-media</link><guid isPermaLink="false">63c5db6e7804a88e618eadff</guid><category><![CDATA[Social]]></category><category><![CDATA[Marketing Tips]]></category><pubDate>Fri, 09 May 2025 13:00:18 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/62ea91_08ee7e8ebd394a378d9a40101f708608~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Mackenzie Foster</dc:creator></item><item><title><![CDATA[Get Your Business Listed On The "Big Four" Local Search]]></title><description><![CDATA[You may not be aware of it now, but it’s likely that your business has suffered at the hands of incorrect business listings...]]></description><link>https://www.two17.co/post/get-your-business-listed-on-the-local-search-big-four</link><guid isPermaLink="false">63c5ddde8a37b0413ffb23b0</guid><category><![CDATA[SEO]]></category><category><![CDATA[Marketing Tips]]></category><category><![CDATA[Listings]]></category><category><![CDATA[Reputation]]></category><category><![CDATA[Advertising]]></category><pubDate>Tue, 29 Apr 2025 13:00:24 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/86f0f2_bae2c108cc364b7b8c59205cb676a246~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Mackenzie Foster</dc:creator></item><item><title><![CDATA[Digital Customer Service: The 10 Cornerstones]]></title><description><![CDATA[Truth is- customer service is the responsibility of everyone in your company. Building a brand means delivering on a promise consistently!]]></description><link>https://www.two17.co/post/digital-customer-service-the-10-cornerstones</link><guid isPermaLink="false">63c5c357cc22494beceeeb41</guid><category><![CDATA[Content & Experience]]></category><category><![CDATA[Marketing Tips]]></category><category><![CDATA[Your Community]]></category><pubDate>Fri, 04 Apr 2025 13:00:29 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/86f0f2_43043c52e2cd479cad89b2b39dbaac42~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Mackenzie Foster</dc:creator></item><item><title><![CDATA[How to Reach Your Audience with Digital Advertising]]></title><description><![CDATA[There are so many online options to choose from- luckily, sing digital advertising to get your message across is easier than you think!]]></description><link>https://www.two17.co/post/how-to-reach-your-audience-with-digital-advertising</link><guid isPermaLink="false">6393bcaf31cdb66fe5f98b52</guid><category><![CDATA[Advertising]]></category><category><![CDATA[Marketing Tips]]></category><category><![CDATA[Social]]></category><category><![CDATA[Two17 Aquarius]]></category><pubDate>Thu, 27 Mar 2025 13:00:22 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/86f0f2_88eecfa1285941d08b6a19e95b7cd1e7~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Mackenzie Foster</dc:creator></item><item><title><![CDATA[What is Programmatic Advertising &#38; Why Does It Matter For Your Biz?]]></title><description><![CDATA[The advertising world is full of new phrases always popping up. Let's breakdown the newest one- programmatic advertising!!]]></description><link>https://www.two17.co/post/what-is-programmatic-advertising-why-does-it-matter-for-your-biz</link><guid isPermaLink="false">63c5d0ac86df66dbd39ab1e5</guid><category><![CDATA[Advertising]]></category><category><![CDATA[Marketing Tips]]></category><pubDate>Wed, 12 Mar 2025 13:00:23 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/nsplsh_e88170f53322407c8abe3037cd6e8f06~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Mackenzie Foster</dc:creator></item><item><title><![CDATA[Unlocking Content Success: The Four Pillars Every Brand Needs]]></title><description><![CDATA[If you’ve ever wondered what to post next, the secret lies in these four content pillars: Educate, Entertain, Inspire, and Sell.]]></description><link>https://www.two17.co/post/unlocking-content-success-the-four-pillars-every-brand-needs</link><guid isPermaLink="false">679a435c59097f7cb698c667</guid><pubDate>Fri, 14 Feb 2025 14:15:36 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/86f0f2_b040962db8ec4ae89bb5df21aff30814~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Mackenzie Foster</dc:creator></item><item><title><![CDATA[Crafting Credibility: Boosting Brand Trust Through Strategic Blogging]]></title><description><![CDATA[Discover how strategic blog posts can build trust, boost credibility, and position your brand as a reliable authority in your industry.]]></description><link>https://www.two17.co/post/crafting-credibility-boosting-brand-trust-through-strategic-blogging</link><guid isPermaLink="false">66e86afb653d0f9488d28e55</guid><category><![CDATA[SEO]]></category><category><![CDATA[Reputation]]></category><category><![CDATA[Website]]></category><pubDate>Mon, 16 Sep 2024 20:47:56 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/62ea91_a45da15f7fee4076a1c92a030fd5e141~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Christie Fleck Privette</dc:creator></item><item><title><![CDATA[Every Business Needs A Blog: A Guide to Elevating Your SEO and Online Presence]]></title><description><![CDATA[Boost your SEO with strategic blogging—drive traffic, improve rankings, and engage users for long-term business success!]]></description><link>https://www.two17.co/post/every-business-needs-a-blog-a-guide-to-elevating-your-seo-and-online-presence</link><guid isPermaLink="false">66ce81d026e6f2c72765e8ac</guid><category><![CDATA[SEO]]></category><pubDate>Mon, 16 Sep 2024 20:47:10 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/62ea91_6af29589f5b94aa9a56aa814c80ca7f1~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Christie Fleck Privette</dc:creator></item></channel></rss>