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In the modern business landscape, having a website isn't just an option—it's essential for any business aiming to succeed. Whether you're a small business owner or a seasoned marketer, recognizing the value of a well-designed, functional, and content-rich website is key. Your website often serves as the first touchpoint for potential customers, making it crucial in shaping their perception of your brand and influencing their decision to engage with your business.
So, what does it take to build a successful website? In this article, your Two17 Marketing team has compiled 55 compelling statistics that underscore the importance of having a website, optimizing its speed and functionality, focusing on user-centric design, ensuring cross-device compatibility, and crafting content that resonates and converts. These insights not only shed light on the current digital landscape but also offer practical guidance to enhance your website’s performance and drive your business forward.
Why Your Small Business Needs a Website: The Statistics Don’t Lie
1. The average revenue for a small business is $3.6 million, but the average revenue for a small business with a website is $5.03 million 2. 53% of small businesses had websites in 2014 3. 67% of businesses with annual sales of $1,000,000 – $2,490,000 have websites
Fast and Functional: The Key to Keeping Shoppers Engaged
4. 64% of shoppers who had a poor experience with their site visit will shop somewhere else next time 5. 39% of consumers will stop engaging with content if the images won’t load 6. 39% of consumers give up on content when it takes too long to load 7. 47% of consumers expect a page to load in 2 seconds or less 8. 23% of online shoppers will stop shopping if page loads are too slow, while 14% of online shoppers will take their business to another site 9. More than half (52%) of online shoppers say that quick page loading times are important for their loyalty to a site 10. Delays at peak traffic times made more than 75% of online consumers abandon a site for a competitor’s 11. A one-second delay in website loading time can lead to a 7% loss in conversion 12. Increasing your site’s loading speed from 8 seconds to 2 seconds can boost the conversion rate by 74% 13. A site that takes 6 seconds to load will have a 50% loss in conversion 14. 40% of consumers will abandon a website that takes longer than 3 seconds to load 15. 75% of online consumers will use the “back” button before a slow page fully loads 16. 51% of American online shoppers say that a slow loading time is the top reason they abandon a purchase 17. Slow websites cost retailers $2.6 billion in lost sales each year
From Aesthetic to Action: Why Design is Key to Online Success
18. 38% of consumers will stop engaging with content that is unattractive in imagery or layout 19. A consumer’s first impression of a website is 94% design-related 20. Website credibility is judged 75% on the site’s overall design 21. 85% of consumers will abandon a site due to poor design 22. Given 15 minutes, 66% of consumers would prefer consuming content that is beautifully designed than something simple 23. It takes consumers 0.05 seconds to form an opinion about your website, so use that time wisely! 24. The right colors increase brand recognition by 80% 25. 52% of consumers cite “aesthetics” as the main reason why they would not return to a site
Cross-Channel Success: How to Win Over Multi-Device Shoppers
26. 90% of consumers use multiple devices sequentially 27. Not only are 97% of millennials mobile users, but 20% don’t use desktops at all 28. 61% of digital media time is spent on mobile, with only 39% on desktop 29. 85% of adult consumers believe that a company’s mobile site should be good or better than the desktop version 30. 65% of customers develop a better opinion of brands, services, and products when they have a great mobile experience 31. 88% of consumers prefer to shop with retailers that deliver connected cross-channel experiences 32. If consumers have a good experience on your mobile site, they are 59% more likely to make a purchase 33. 67% of online shoppers are more likely to buy from a site that is compatible with mobile devices 34. Mobile-commerce (m-commerce) saw an annual growth of 56% in 2015, while desktop e-commerce only saw an increase of 8% 35. 50% of online shopping is done on a mobile device 36. Almost 70% of tablet users purchase their device every month 37. Over 20% of tablet owners admit to shopping less in real life since they purchased their device 38. While 50% of consumers will switch devices if they are having trouble interacting with the content on a site, 33% will stop engaging entirely 39. 62% of companies that designed a site specifically for mobile experienced an increase in sales
Connect and Convert: How to Optimize Your Website Content
40. 47% of consumers check the products/services pages of a website first 41. 65% of consumers want to see contact information on the site’s home page 42. 44% of consumers left the website because there was no contact information 43. Over half of consumers want to see an “about us” section on a company’s home page 44. 54% of consumers find that a lack of contact information available on a vendor’s site reduces the vendor’s credibility 45. In a study of 200 small business websites, 70% did not display clear calls to action 46. TL;DR! 38% of consumers will stop engaging if the content is too long 47. 50% of sales are lost because consumers can’t find the content they’re looking for 48. 46% of consumers say that the most annoying thing about a website is the lack of message (unable to tell what the company does) 49. Keep it down! 33% of consumers said that video/audio that plays automatically on a website annoyed them or caused them to leave 50. 69% of consumers reported that having too many form fields deterred them from filling out a contact form 51. 70% of viewers look at lists with bullets, while only 55% look at lists without 52. Websites that have 51-100 pages generate 48% more traffic than websites with 50 pages or less 53. 69% of North American marketers say that personalized and dynamic content is important for their business’s website 54. 20% of consumers think that a blog helps establish a company’s credibility 55. B2B companies that blog once/twice a month generate 70% more leads than companies that don’t blog at all
As we navigate the digital age, having a standout website is more crucial than ever. With the majority of audiences online, establishing a compelling online presence is key to capturing and engaging potential customers. By leveraging these statistics, you can create a website that not only meets but exceeds modern expectations, positioning your business for success.
Ready to elevate your online presence? Two17 Marketing specializes in creating stunning, responsive websites tailored to your business needs. Click HERE to let us build your stand-out website!
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