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How to Use Paid Ads to Grow Your Facebook Following

Updated: Mar 8

So, you’ve got your Facebook Business page set up and you’re posting regularly. You’ve even got some likes and shares. That’s great! But don't stop there! With more than 1.79 billion users active on the platform every day, there’s a lot of real estate to cover, and your content can only reach so far without a little help. That’s where Facebook Paid Ads come into play.

Two17 is here to hit you with some basics.


What is a Facebook paid ad?

According to Facebook, “With Facebook Ads, you can create targeted ads to reach different audiences and meet your business goals.” It seems pretty straightforward, but let us elaborate.

Facebook Paid Ads are a simple and cost-effective strategy for your business to reach a specified demographic. You can promote your custom ads and content to reach an audience of your choosing. What’s more, you can use the ads to collect data that will help you improve the ads to increase their efficiency in the future.


How to build an effective Facebook ad

When you’re building your ad, there are a few important factors to consider:

Choose your audience

Deciding which demographics you want to target is one of the most important parts of optimizing your ad. Choosing a broad range is effective for some businesses, but you’re more likely to see results by narrowing your terms. For example, if you’re selling video games, you might want to target men and women between the ages of 15 and 40 with interests in video games and entertainment. Make sense? If you’ve optimized your audience to your business, you’ll reach people who will want to follow your page.

Create a compelling message

Your Facebook Ad has limited space, so make sure you’re saying exactly what you want to say - no clutter. Are you offering a deal? Hosting an event? Showcasing products? Make your message relevant to your audience and give it a call-to-action! Make it easy for people to click, call, share, whatever! Don’t forget to add an image, too. We are a very visual society. Ads with photos are much more likely to attract attention than those without.

Switch it up

Why make only one ad when you can make two? Creating more than one ad gives you multiple sets of analytics so you can determine which ads work and which ones don’t. If you find your ads are working well, it’s still important to switch them up every so often so the message doesn’t stagnate. People get tired of seeing the same thing over and over again, especially on oversaturated social media platforms, so keep it fresh!


You’re ready to get started! Facebook Ads are a great way to get your products and services in front of potential customers. Facebook has some great resources to help you dip your toes in the water. Even a relatively low ad budget each month can help you attract new customers and find new business. Although Facebook advertising is extremely important, creating and running ad campaigns can be a time-consuming project. Consider using our Digital Advertising. With the insightful reporting we provide, you’ll be able to clearly see the ROI and what you’re getting for your $$.


Check out Two17's services today to see how we can help you with your Facebook ads!

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