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Small Copy Tweaks, Big Marketing Wins: 5 Copywriting Swaps That Convert
- Christie Fleck Privette
- May 12
- 2 min read
At Two17 Marketing, we’re all about helping you say the right things to the right people. And when it comes to online marketing, the words you choose can make the difference between someone clicking away... or clicking "buy now."
Why Copywriting Matters:
Your website, social posts, and sales pages are your 24/7 sales team- and words are their only tool. Good copywriting builds trust, sparks curiosity, and clearly shows your audience why you’re the one who can help them. When done right, it makes your message stick, your value clear, and your brand unforgettable.
If your messaging feels a little “meh,” don’t worry- a few quick swaps can turn your copy from generic to gold. Below are five easy (but powerful) ways to upgrade your words and connect with your dream clients faster:
Swap #1- Instead of “About us”
✅ Swap for: “If you’re looking for [solution], you’re in the right place”
Why it works: People don’t care about your story (yet). They care about their problem. Start with the solution they’re searching for, and let the trust-building begin.
Swap #2- Instead of “Create a high-end client experience”
✅ Swap for: “Create content that gets dream clients into your DMs!”
Why it works: “High-end experience” is vague. “Dream clients in your DMs”? That’s a result they can visualize — and want.
Swap #3- Instead of “Join my webinar and learn about [topic]”
✅ Swap for: “In 60 minutes, you’ll walk away knowing [insert transformation]”
Why it works: Time is precious. Show people exactly what they’ll get out of it, not just what it is.
Swap #4- Instead of “I’m an expert in [industry]”
✅ Swap for: “I’m your go-to guru for all things [industry]”
Why it works: It’s more conversational and confident — without sounding boastful. You're positioning yourself as a guide, not just a title.
Swap #5- Instead of “Here’s what’s included”
✅ Swap for: “You’ll receive”
Why it works: It shifts focus from the offer itself to the benefit of receiving it. Subtle, but powerful.
Final Thoughts:
Clear, specific, and client-focused language always wins. These copy swaps don’t just sound better- they work harder for your business. Give them a try in your next post, landing page, or bio update and watch your conversions climb!
Need help revamping your messaging? You know where to find us...
Want more tips like this? Book a free discovery call here and let's talk strategy.