Small Copy Tweaks, Big Marketing Wins: 5 Copywriting Swaps That Convert

At Two17 Marketing, we’re all about helping you say the right things to the right people. When it comes to online marketing, the words you choose can make the difference between someone clicking away... or clicking "buy now."

Why Copywriting Matters

Your website, social posts, and sales pages are your 24/7 sales team—and words are their only tool. Good copywriting builds trust, sparks curiosity, and clearly shows your audience why you’re the one who can help them. When done right, it makes your message stick, your value clear, and your brand unforgettable.

If your messaging feels a little “meh,” don’t worry. A few quick swaps can turn your copy from generic to gold. Below are five easy (but powerful) ways to upgrade your words and connect with your dream clients faster:

Swap 1 - Instead of “About us”

✅ Swap for: “If you’re looking for [solution], you’re in the right place.”

Why it works: People don’t care about your story (yet). They care about their problem. Start with the solution they’re searching for, and let the trust-building begin.

Swap 2 - Instead of “Create a high-end client experience”

✅ Swap for: “Create content that gets dream clients into your DMs!”

Why it works: “High-end experience” is vague. “Dream clients in your DMs”? That’s a result they can visualize—and want.

Swap 3 - Instead of “Join my webinar and learn about [topic]”

✅ Swap for: “In 60 minutes, you’ll walk away knowing [insert transformation].”

Why it works: Time is precious. Show people exactly what they’ll get out of it, not just what it is.

Swap 4 - Instead of “I’m an expert in [industry]”

✅ Swap for: “I’m your go-to guru for all things [industry].”

Why it works: It’s more conversational and confident—without sounding boastful. You're positioning yourself as a guide, not just a title.

Swap 5 - Instead of “Here’s what’s included”

✅ Swap for: “You’ll receive.”

Why it works: It shifts focus from the offer itself to the benefit of receiving it. Subtle, but powerful.

The Power of Words in Marketing

Words are not just tools; they are the bridge between your brand and your audience. When you craft your message carefully, you create an emotional connection. This connection can lead to trust, loyalty, and ultimately, sales.

Understanding Your Audience

To write effectively, you must understand your audience. What are their pain points? What solutions are they seeking? Tailoring your message to address these questions can significantly enhance your copy's effectiveness.

The Importance of Clarity

Clarity is key in copywriting. Avoid jargon and complex phrases. Instead, use simple language that resonates with your audience. This approach not only makes your message more accessible but also increases the chances of conversion.

Crafting a Compelling Call to Action

A strong call to action (CTA) is essential. It guides your audience on what to do next. Make your CTA clear and compelling. Whether it’s “Buy Now,” “Learn More,” or “Sign Up,” ensure it stands out and is easy to understand.

Testing and Iteration

Copywriting is not a one-and-done task. It requires testing and iteration. Monitor how your audience responds to different messages. Use analytics to track engagement and conversions. This data will help you refine your approach over time.

Final Thoughts:

Clear, specific, and client-focused language always wins. These copy swaps don’t just sound better—they work harder for your business. Give them a try in your next post, landing page, or bio update and watch your conversions climb!

Need help revamping your messaging? You know where to find us...

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