7 Steps to Plan Your Content (and Finally Stop Scrambling)!

Content creation can be *a lot*. Between coming up with ideas, designing graphics, filming, editing, and remembering what hashtag you used last time… it’s easy to burn out. But it doesn’t have to be that way.

Inside Two17, we help clients streamline their content creation so they can stop stressing and start showing up consistently. Want to plan smarter and save serious time? Follow this simple, 7-step process- straight from the content pros (see image below!!):

1. Brainstorm new ideas/look for inspiration

Start by generating fresh ideas. Scroll your niche, check out trends, revisit your FAQs, and get inspired! Content that connects often comes from questions your audience is *already* asking.

2. Pick 7 of your best ideas & create the headlines

Choose your top 7 concepts and write strong, scroll-stopping headlines. Decide which *formats* you’ll use: Reels, carousels, static posts, etc.

3. Write down all your posts considering the format

Outline or script your content. This includes any text for static posts, slides for carousels, or full scripts for Reels if needed.

4. Film all the takes you need for your Reels

Batch filming is a time-saver. Record multiple videos in one go while your energy (and lighting) is good.

5. Design your carousels and single posts

Create eye-catching visuals that match your brand — including covers for your Reels to keep your grid looking sharp.

6. Edit your Reels

Add captions, text overlays, transitions, and trim your clips. Make it smooth, clear, and aligned with your message.

7. Write the captions, research hashtags, and schedule

Now bring it all together. Write engaging captions, add relevant hashtags, and schedule your posts so you’re not scrambling day-of.

Final Thoughts:

Planning your content doesn’t have to take hours every day. With a simple system like this, you can batch a full week (or even month!) of content in just a few focused hours. Give it a try and if you need help turning your ideas into scroll-stopping content, you know where to find us.

Let’s make content easier, together. Click here and let's chat all things content!

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