Building Your Brand Kit on Canva (Step-by-Step) and Why We Swear By It!

Let’s be honest... branding can feel overwhelming. But having a clear, cohesive look for your business doesn’t just look good… it builds trust, recognition, and credibility across every platform. That’s where Canva comes in.

At Two17 Marketing, we use Canva a lot- and for good reason. It’s user-friendly, super powerful, and perfect for small businesses that want professional visuals without hiring a full-time designer. One of our favorite features? The Brand Kit tool. Once it’s set up, your brand stays consistent across every graphic, post, and presentation- effortlessly.

Here's how to build your very own Brand Kit

in Canva (step-by-step):

Step 1: Open Canva & Head to

"Brand Hub"

Log into your Canva account and click on Brand Hub from the left-hand menu. If you’re using Canva Pro (which we highly recommend for this feature), you’ll be able to unlock the full Brand Kit functionality.

Step 2: Upload Your Logo(s)

Start by uploading all versions of your logo- full color, white, black, transparent, stacked, icon-only, etc. Canva will store them all in one place so they’re ready for drag-and-drop magic.

Step 3: Add Your Brand Colors

You can add up to 3 (or more!) core brand colors. Pro tip: Use hex codes to make sure your colors are exactly right. This will keep every design you make on-brand without having to guess.

Step 4: Choose Your Brand Fonts

Select your heading, subheading, and body fonts. Stick to 2–3 consistent fonts max to keep your brand clean and cohesive. Canva Pro even lets you upload custom fonts if you want to use your exact typefaces.

Step 5: Upload Brand Elements

Add any brand patterns, textures, icons, or custom illustrations you regularly use. These assets are great to have on-hand when creating branded social posts or flyers.

Step 6: Create Brand Templates

Once your kit is ready, use it to build a few go-to templates — Instagram posts, email headers, presentation slides, etc. That way, every time you design something new, it’s already aligned with your brand look and feel.

Why We 💛 Canva at Two17...

Canva saves our clients hours of design guesswork. It’s intuitive, affordable, and makes it easy for teams (and solopreneurs) to keep their visual identity on point. We use it with nearly every brand we touch- whether we're building custom templates or handing off assets for our clients to manage on their own.

Final Thoughts...

A brand kit isn't just a "nice to have"- it’s your secret weapon for looking polished, professional, and ready to impress. And with Canva, it’s easier than ever.

Want us to help you build yours? We’d love to! Book a free discovery call and let’s bring your brand to life. Click here!

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