)-3.png)
Since the early 2000s, social media platforms have transformed how people connect and communicate. Today, with 4.2 billion active users worldwide, social media offers an unparalleled opportunity for business owners to connect with a vast audience and reap significant benefits.
Currently, 91% of brands are active on two or more social media platforms, and by 2016, Facebook had reported 50 million small business users. Despite this extensive online presence, many business owners still find social media to be the second most challenging marketing tactic to master, just behind Search Engine Optimization (SEO). Business owners, including Two17, often feel that mastering social media is time-consuming and believe their efforts might be better spent on other marketing strategies.
Maximizing Social Media: Why It Matters
Remember the boatload of benefits discussed earlier? We didn’t mean this:
Investing in engaging your customers through the effective use of social media will pay off for your business—here's how!
Social Media Increases Your Brand’s Visibility
With billions of active users across various platforms, ensuring your brand is present and active on multiple social channels allows you to reach diverse demographics and expand your audience. Additionally, half of consumers follow brands to indicate their loyalty, which further enhances a business’s brand awareness and visibility. By engaging with your audience and treating them as a community, businesses can improve customer service and strengthen their brand image.
Social Media Improves Your Customer Service
A strong social media presence enables direct communication with consumers, and 60% of followers expect brands to engage with them directly on these platforms. With more than half of marketers utilizing social media as two-way street for communication, it’s crucial to meet your audience’s expectations. By providing engaging content, exclusive offers, and genuine responses to feedback, you can build brand loyalty and foster lasting customer relationships—all at a minimal cost.
Social Media is Budget-Friendly
Traditional marketing tactics like direct mail ads or flyers can be expensive, and their ROI often takes time to measure. In contrast, joining and posting on social media is free, with no limit on the number of posts you can publish, and your efforts are instantly visible to followers. Paid advertising on social media is also a flexible option, allowing you to target specific audiences based on your budget and marketing needs. Investing in social media, whether with time or money, can benefit more than just your social accounts—it can positively impact your entire marketing strategy.
Social Media Can Boost Your Search Engine Ranking
Effective use of social media can enhance your SEO efforts. By building a strong social media following, sharing content that resonates with your audience, and actively engaging with consumers online, your business can improve its search engine ranking. The higher your ranking, the easier it is for potential customers to find you, creating a positive feedback loop that amplifies your online presence.
Building Momentum: Social Media Strategies for Growth
With so many benefits tied to using social media, you might be wondering how to take your business to the next level with this powerful tool. Posting on social channels can be intimidating, and it’s common to question whether you have content worth sharing.
To succeed on social media, it’s crucial to create content that provides value to your customers without overwhelming them with promotional messages. Understanding your audience and keeping them engaged is key. If you don’t have time to develop a robust social media strategy, consider partnering with marketing experts who can guide you through the process and help you achieve your business goals.
Social Media Overload? Two17 Marketing has you overed.
Commentaires